Liefery

Liefery

Liefery

Liefery

For Liefery, one of Germany's most successful same-day delivery startups, I've conducted ideation workshops, developed an information architecture and directed a distributed design team to build the web and mobile app ecosystem.

Launched as a spin-off of Lufthansa Cargo’s subsidiary time:matters, same-day delivery company Liefery has become one of Germany’s most successful logistics startups. Since the company’s beginnings in 2014, the team at MING Labs’ Berlin office was responsible for the concept of Liefery’s service design strategy as well as the design of their digital products, a responsive website, an iOS app for customers and an Android app for couriers.

For Liefery, one of Germany's most successful same-day delivery startups, I've conducted ideation workshops, developed an information architecture and directed a distributed design team to build the web and mobile app ecosystem.

Launched as a spin-off of Lufthansa Cargo’s subsidiary time:matters, same-day delivery company Liefery has become one of Germany’s most successful logistics startups. Since the company’s beginnings in 2014, the team at MING Labs’ Berlin office was responsible for the concept of Liefery’s service design strategy as well as the design of their digital products, a responsive website, an iOS app for customers and an Android app for couriers.

For Liefery, one of Germany's most successful same-day delivery startups, I've conducted ideation workshops, developed an information architecture and directed a distributed design team to build the web and mobile app ecosystem.

Launched as a spin-off of Lufthansa Cargo’s subsidiary time:matters, same-day delivery company Liefery has become one of Germany’s most successful logistics startups. Since the company’s beginnings in 2014, the team at MING Labs’ Berlin office was responsible for the concept of Liefery’s service design strategy as well as the design of their digital products, a responsive website, an iOS app for customers and an Android app for couriers.

Website
Website

When Liefery approached us for the first time, the company was brand new to the market and consisted of little more than a small team and an idea to disrupt the local delivery market, the so-called “last mile”: While competitors were aiming at offering another delivery service including their own vehicle fleet, Liefery wanted to establish itself as the middleman between end customers and existing delivery services in metro areas across Germany.

These delivery services, from bike messengers to courier vans, exist in virtually every city, yet they’re disconnected and often don't offer a seamless online experience. Liefery’s approach is to take the burden of researching local couriers, comparing fees and choosing the best option, off their customers. At the other end of the process chain, participating couriers should have a simple option to connect, too.

When Liefery approached us for the first time, the company was brand new to the market and consisted of little more than a small team and an idea to disrupt the local delivery market, the so-called “last mile”: While competitors were aiming at offering another delivery service including their own vehicle fleet, Liefery wanted to establish itself as the middleman between end customers and existing delivery services in metro areas across Germany.

These delivery services, from bike messengers to courier vans, exist in virtually every city, yet they’re disconnected and often don't offer a seamless online experience. Liefery’s approach is to take the burden of researching local couriers, comparing fees and choosing the best option, off their customers. At the other end of the process chain, participating couriers should have a simple option to connect, too.

When Liefery approached us for the first time, the company was brand new to the market and consisted of little more than a small team and an idea to disrupt the local delivery market, the so-called “last mile”: While competitors were aiming at offering another delivery service including their own vehicle fleet, Liefery wanted to establish itself as the middleman between end customers and existing delivery services in metro areas across Germany.

These delivery services, from bike messengers to courier vans, exist in virtually every city, yet they’re disconnected and often don't offer a seamless online experience. Liefery’s approach is to take the burden of researching local couriers, comparing fees and choosing the best option, off their customers. At the other end of the process chain, participating couriers should have a simple option to connect, too.

iOS App

As the Lead Interaction Designer for this project I was responsible for creating the UX design framework for Liefery's product ecosystem. Based on market research and user input, our team created customer journeys, defined the different personas and major use cases, and subsequently developed the concept of a series of web and mobile apps that cater to the different stakeholders in the delivery process.

As the Lead Interaction Designer for this project I was responsible for creating the UX design framework for Liefery's product ecosystem. Based on market research and user input, our team created customer journeys, defined the different personas and major use cases, and subsequently developed the concept of a series of web and mobile apps that cater to the different stakeholders in the delivery process.

As the Lead Interaction Designer for this project I was responsible for creating the UX design framework for Liefery's product ecosystem. Based on market research and user input, our team created customer journeys, defined the different personas and major use cases, and subsequently developed the concept of a series of web and mobile apps that cater to the different stakeholders in the delivery process.

Courier App

Based on the insight from competitor research, client workshops and several iterations of developing the information architecture and customer journeys, we created the concept of an ecosystem of several custom-tailored apps for different user roles: A responsive web app acts as the main gateway for end customers to create, track and manage orders. An iOS app allows them to stay informed about their shipments on the go. A separate mobile app for couriers allows staff on the delivery side to view, accept and manage incoming delivery orders. Based on user surveys and market research, for the MVP version of the product the client opted for Android as the primary platform for courier apps, while iOS was the first mobile platform for the customer app.

Based on the insight from competitor research, client workshops and several iterations of developing the information architecture and customer journeys, we created the concept of an ecosystem of several custom-tailored apps for different user roles: A responsive web app acts as the main gateway for end customers to create, track and manage orders. An iOS app allows them to stay informed about their shipments on the go. A separate mobile app for couriers allows staff on the delivery side to view, accept and manage incoming delivery orders. Based on user surveys and market research, for the MVP version of the product the client opted for Android as the primary platform for courier apps, while iOS was the first mobile platform for the customer app.

Based on the insight from competitor research, client workshops and several iterations of developing the information architecture and customer journeys, we created the concept of an ecosystem of several custom-tailored apps for different user roles: A responsive web app acts as the main gateway for end customers to create, track and manage orders. An iOS app allows them to stay informed about their shipments on the go. A separate mobile app for couriers allows staff on the delivery side to view, accept and manage incoming delivery orders. Based on user surveys and market research, for the MVP version of the product the client opted for Android as the primary platform for courier apps, while iOS was the first mobile platform for the customer app.

Website
Website

Over the past three years, Liefery grew from a small startup to an established company with an own fleet of delivery vans. The company is present in over 60 cities across Germany, and is one of Amazon’s express delivery partners in key cities such as Berlin with more than 250,000 deliveries per month. For the set of digital products designed and developed by our team, we received a generally positive feedback while we continue iterating on new features as well as product improvements.

Over the past three years, Liefery grew from a small startup to an established company with an own fleet of delivery vans. The company is present in over 60 cities across Germany, and is one of Amazon’s express delivery partners in key cities such as Berlin with more than 250,000 deliveries per month. For the set of digital products designed and developed by our team, we received a generally positive feedback while we continue iterating on new features as well as product improvements.

Over the past three years, Liefery grew from a small startup to an established company with an own fleet of delivery vans. The company is present in over 60 cities across Germany, and is one of Amazon’s express delivery partners in key cities such as Berlin with more than 250,000 deliveries per month. For the set of digital products designed and developed by our team, we received a generally positive feedback while we continue iterating on new features as well as product improvements.

Links
Liefery Website
iOS App
Android App

Year
2015

Role
Design Lead

Links
Liefery Website
iOS App
Android App

Year
2015

Role
Design Lead

Links
Liefery Website
iOS App
Android App

Year
2015

Role
Design Lead

Team
Biliana Valeva – Front-End Development
Erica Salvetti – UX & Visual Design
Louis Currie – UX & Visual Design
Łukasz Kliś – Front-End Development
Martin Balfanz – Development Lead
Niklas Klein – Android Development

Team
Biliana Valeva – Front-End Development
Erica Salvetti – UX & Visual Design
Louis Currie – UX & Visual Design
Łukasz Kliś – Front-End Development
Martin Balfanz – Development Lead
Niklas Klein – Android Development

Team
Biliana Valeva – Front-End Development
Erica Salvetti – UX & Visual Design
Louis Currie – UX & Visual Design
Łukasz Kliś – Front-End Development
Martin Balfanz – Development Lead
Niklas Klein – Android Development

© 2008 – 2017 Christian Behrens. All Rights Reserved.

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© 2008 – 2017 Christian Behrens. All Rights Reserved.

Medium     LinkedIn     Instagram     Twitter     GitHub

© 2008 – 2017 Christian Behrens. All Rights Reserved.

Medium     LinkedIn     Instagram     Twitter     GitHub

© 2008 – 2017 Christian Behrens. All Rights Reserved.

Medium     LinkedIn     Instagram     Twitter     GitHub

© 2008 – 2017 Christian Behrens. All Rights Reserved.

Medium     LinkedIn     Instagram     Twitter     GitHub